BODY FAT & WEIGHT
Lose body fat without another extreme diet
If weight loss is your priority, we’ll look at eating patterns, portions, activity and the routines that help you make sustainable changes — without crash diets or quick fixes.
David Gordon · Fitness & Lifestyle Coach
Feel stronger. Eat better. Live healthier.
Want to lose weight, get fitter, eat better or have more energy?
Personal coaching in fitness, nutrition and everyday lifestyle, shaped around what you want to achieve.
Whether you’re in your 40s, 50s, 60s or simply ready for a change, you’ll find straightforward guidance without extreme diets or complicated programmes.
How I can help
Support that fits your life.
Whatever brings you here, we can focus on the area that matters most to you.
STRENGTH & FITNESS
Feel stronger and fitter in everyday life
If everyday activities feel harder than they used to, we’ll find manageable ways to build strength, improve fitness and help you feel more capable.
NUTRITION & EATING HABITS
Feel more confident about what you eat
If nutrition advice feels confusing, we’ll simplify it. Learn how to put together satisfying meals and make food choices that fit your life and support your goals.
ENERGY & WELLBEING
Have more energy and feel better day to day
If you often feel sluggish or out of routine, we’ll look at the lifestyle factors you can influence, including food, movement, sleep and recovery. Persistent unexplained fatigue should also be checked by a healthcare professional.
These are examples, not a complete list. If there’s something else you’d like to work on, you’re welcome to ask.
The DHG Fitness approach
Start with your goal.
Start with your goal.
Build healthier habits along the way.
My coaching focuses on three connected pillars: Real Food, Simple Habits and Movement. Together, they help us build strength, improve everyday wellbeing and make changes you can maintain, without expecting you to change everything at once.
Real food
Understand everyday food choices, ingredients and nutrition, and how they can support your health and goals.
Explore food guides
Simple habits
Discover how small changes to your daily routine — from getting outdoors and walking more to improving sleep and managing stress — can make a lasting difference.
Explore habit guides
Movement
Build strength, improve fitness and discover enjoyable ways to keep your body moving, whatever your starting point.
Explore movement guides
How I work with you
A clear path, with support along the way.
Here’s what happens from your first conversation through to reviewing your progress.
Sessions take place remotely by agreed video or voice call, with weekday messaging support between appointments.
01 · Let's talk
Start with an optional, free introductory video or voice call of around 15 minutes. We'll discuss your goals, answer questions and see whether coaching feels right for you.
02 · Build your plan
During your initial 60-minute consultation, we'll explore your goals, routines and challenges. I'll then create your Personal Action Plan, with realistic changes tailored to your lifestyle.
03 · Put it into practice
Start putting your plan into action, with regular coaching check-ins and agreed weekday messaging support to help you overcome challenges and stay on track.
04 · Review and adapt
We'll review your progress together, celebrate what's working and adjust anything that isn't. Your plan can evolve as your confidence, abilities and circumstances change.
The person behind DHG Fitness
Hi, I'm David Gordon.
My interest in fitness and healthy living comes from years of exploring how exercise, food and everyday choices affect the way we feel.
Fitness and martial arts have long been part of my life, alongside a genuine passion for healthy eating, cooking and understanding the science behind good health. I'm particularly interested in healthy ageing, gut health and metabolic health, and I'm constantly learning and questioning what we think we know about nutrition, movement and lifestyle.
My professional background includes personal training, gym instruction, circuit coaching and exercise counselling. Alongside my fitness qualifications, I've also studied nutrition, with my particular interest in helping people make better everyday food choices — understanding ingredients, preparing simple meals and developing eating habits that support their health and fit into family life.
It's about helping you cut through confusing information, understand what matters for your own health and build better habits that work in your everyday life.
Genuine client feedback
In their own words.
Kind words from people I've supported through my outdoor fitness sessions and 7-Day Food and Lifestyle Review.
“It showed me that I didn’t have a sufficient breakfast and lacked protein in my diet. Those 2 things I have changed so that’s a positive. Recording my food intake showed the extras I consumed, easy to forget when not written down. This helped me to focus on reducing those.”
“I really like the informal and very friendly atmosphere of the sessions. The activities are fun and varied. Really like the equipment used at the last two sessions in particular. I like how you ensure the correct technique is being followed and allow us time to adjust accordingly.”
What I believe
For me, education is the starting point for lasting change.
I want you to understand your choices, not just follow instructions. That confidence can stay with you long after any individual coaching session.
— David GordonOne-to-one coaching
Personalised support that fits your life.
Whether you want to improve your strength, eat better, lose body fat or build healthier everyday habits, my coaching starts with understanding you.
We'll look at your current routines, the challenges you're facing and what you'd like to achieve. Together, we'll focus on realistic changes across food, movement and everyday habits, with personal guidance and support to help you put them into practice.
Personal online coaching
Six weeks of personal coaching. One payment.
£147 for the full six weeks
We'll start with a 60-minute personal consultation to understand your goals, then build an Action Plan around your life. You'll have weekly personal coaching reviews to discuss your progress, work through challenges and adjust your next steps, plus weekday messaging support to help you put changes into practice. Everything is included in the one-off price.
Want to keep going? Continue with personal coaching for £97 per month after your six weeks, only if you choose to.
Before you get started
A few things you might be wondering.
Is your coaching right for me?
My coaching is for adults who want to improve their fitness, eating habits and overall lifestyle but aren’t necessarily sure where to start or what to change. You might have tried different approaches before, struggled to stay consistent, or simply want some personal guidance. We start with your circumstances and work from there.
What makes your approach different from other coaches?
I don’t believe you need to overhaul your life to improve your health. I look at the bigger picture — food, movement, sleep, daily routines and the things that make change difficult. Rather than handing you a set of rules, I’ll help you understand what matters, make informed choices and build habits you can realistically maintain.
How does online coaching actually work?
You’ll work directly with me, starting with a personal consultation so I can understand your goals and circumstances. From there, we’ll agree on practical next steps, review your progress regularly and adjust things as needed. You’ll also be able to contact me between reviews. You can find the full details on the Coaching page.
Will I have to follow a strict diet or completely change my routine?
No. I’m not here to put you on a restrictive diet or give you a long list of things you must stop doing. We’ll look at your current habits, identify areas worth improving and make changes that fit around your life. Some changes may take effort, but they should be manageable rather than overwhelming.
What if I’ve tried to make changes before and nothing seems to stick?
That’s something we can explore together. Often the difficulty isn’t knowing that something needs to change, but finding an approach that works consistently in everyday life. We’ll look at what you’ve tried, why it may not have worked for you and what we could do differently. There is no expectation of perfection.
Am I committing to ongoing payments after the first six weeks?
No. £147 covers six full weeks of personal coaching, with no obligation to continue afterwards. If you’d like ongoing support, you can continue for £97 per month. You can cancel at any time, and your coaching will continue until the end of your current paid month.
Get in touch
Let’s have a chat.
Please don’t include sensitive medical information in your initial enquiry.
David Gordon
