David Gordon · Fitness & Lifestyle Coach

Feel stronger. Eat better. Live healthier.

Want to lose weight, get fitter, eat better or have more energy?

Personal coaching in fitness, nutrition and everyday lifestyle, shaped around what you want to achieve.

Whether you’re in your 40s, 50s, 60s or simply ready for a change, you’ll find straightforward guidance without extreme diets or complicated programmes.

David Gordon, Fitness & Lifestyle Coach
How I can help

Support that fits your life.

Whatever brings you here, we can focus on the area that matters most to you.

BODY FAT & WEIGHT

Lose body fat without another extreme diet

If weight loss is your priority, we’ll look at eating patterns, portions, activity and the routines that help you make sustainable changes — without crash diets or quick fixes.

STRENGTH & FITNESS

Feel stronger and fitter in everyday life

If everyday activities feel harder than they used to, we’ll find manageable ways to build strength, improve fitness and help you feel more capable.

NUTRITION & EATING HABITS

Feel more confident about what you eat

If nutrition advice feels confusing, we’ll simplify it. Learn how to put together satisfying meals and make food choices that fit your life and support your goals.

ENERGY & WELLBEING

Have more energy and feel better day to day

If you often feel sluggish or out of routine, we’ll look at the lifestyle factors you can influence, including food, movement, sleep and recovery. Persistent unexplained fatigue should also be checked by a healthcare professional.

These are examples, not a complete list. If there’s something else you’d like to work on, you’re welcome to ask.

The DHG Fitness approach

Start with your goal.
Build healthier habits along the way.

Good health is influenced by more than one thing. These three areas give us useful ways to explore your everyday choices, without expecting you to change everything.

Everyday homemade meal with vegetables, avocado and protein

Real food

Understand everyday food choices, ingredients and nutrition, and how they can support your health and goals.

Woman walking outdoors along a countryside footpath

Simple habits

Discover how small changes to your daily routine — from getting outdoors and walking more to improving sleep and managing stress — can make a lasting difference.

Outdoor fitness equipment including weighted plates and a medicine ball

Movement

Build strength, improve fitness and discover enjoyable ways to keep your body moving, whatever your starting point.

Explore the coaching process
How I work with you

A clear path, with support along the way.

Here’s what happens from your first conversation through to reviewing your progress.

Sessions take place remotely by agreed video or voice call, with weekday messaging support between appointments.

See what's included
01 · Let's talk

Arrange an optional, free introductory video or voice call of up to 15 minutes. It's an opportunity to ask questions, learn how coaching works and see whether we're a good fit before deciding whether to take things further.

02 · Build your plan

In your initial 60-minute consultation, we'll explore your goals, routines and challenges. I'll use that conversation to prepare your Personal Action Plan, focused on the changes that matter most to you. For example, we might start with a more satisfying breakfast, manageable strength sessions or a steadier daily routine — then review what works and adapt together.

03 · Put it into practice

Put the actions in your plan into everyday practice, with guidance between sessions and a chance to discuss any difficulties at your check-ins.

04 · Review and adapt

Review what has changed, what remains difficult and what to adjust next.

David Gordon smiling in a black fitness top
The person behind DHG Fitness

Hi, I'm David Gordon.

My interest in fitness and healthy living comes from years of exploring how exercise, food and everyday choices affect the way we feel.

Fitness and martial arts have long been part of my life, alongside a genuine passion for healthy eating, cooking and understanding the science behind good health. I'm particularly interested in healthy ageing, gut health and metabolic health, and I'm constantly learning and questioning what we think we know about nutrition, movement and lifestyle.

My professional background includes personal training, gym instruction, circuit coaching and exercise counselling. Alongside my fitness qualifications, I've also studied nutrition, with my particular interest in helping people make better everyday food choices — understanding ingredients, preparing simple meals and developing eating habits that support their health and fit into family life.

It's about helping you cut through confusing information, understand what matters for your own health and build better habits that work in your everyday life.

Explore personal coaching
Genuine client feedback

In their own words.

Kind words from people I've supported through my outdoor fitness sessions and 7-Day Food and Lifestyle Review.

What I believe

For me, education is the starting point for lasting change.

I want you to understand your choices, not just follow instructions. That confidence can stay with you long after any individual coaching session.

— David Gordon
One-to-one coaching

What personal coaching includes.

One-to-one online coaching tailored to your circumstances, with an individual action plan and regular time to discuss your progress.

Your first month starts with a longer consultation to understand your needs. Follow-up sessions help you put the plan into practice and make useful adjustments.

Personal online coaching
£199

per calendar month

Your first month includes

  • Initial 60-minute one-to-one coaching session
  • Your Personal Action Plan
  • Three 20-minute follow-up sessions
  • Agreed weekday messaging support

As your coaching continues, we’ll review your progress, work through any challenges and update your Personal Action Plan. Subsequent months are £199 and include four 20-minute check-ins, agreed weekday messaging support and updates to your plan. Each calendar month is agreed and paid for separately in advance. Nothing renews automatically. See the Coaching Terms for full details.

Before you get started

A few things you might be wondering.

Is coaching right for me?

It may suit you if you want practical support with fitness, eating habits or everyday wellbeing. We can discuss your circumstances on a free introductory call, including whether your needs fall within my coaching scope.

How does the coaching actually work?

Your first month includes a 60-minute consultation, your Personal Action Plan and three 20-minute follow-ups. Later months include four 20-minute check-ins. Weekday messaging support is agreed in advance; see the coaching offer above for full details.

What can I expect to achieve?

Progress depends on your starting point, goals and circumstances. We’ll agree useful ways to measure it, but no specific result can be guaranteed.

Will I receive a meal plan or workout programme?

Not necessarily, and certainly not a generic one. We'll start by understanding what you're already doing, identifying what could help most and building from the basics. That might involve improving how you put meals together, increasing everyday movement or developing strength and fitness at a suitable level. Your Personal Action Plan will reflect your needs, rather than forcing you into a fixed diet or exercise routine.

How will we know if I’m making progress?

We'll agree what progress means for you and review it during our check-ins. Depending on your goals, that could include changes in body measurements, strength, fitness, energy, eating habits or consistency. Not every improvement shows up on the scales, and we'll adjust your plan when something isn't working.

Am I committing to a long-term contract?

No. Coaching is arranged and paid for one calendar month at a time, with no automatic renewal. You can decide whether to continue at the end of each period. Full details are available in the Coaching Terms .

Ask me directly
Get in touch

Let’s have a chat.

Ask a question, enquire about coaching or request an optional free introductory video or voice call of up to 15 minutes. I’ll reply personally to discuss the next step.

Please don’t include sensitive medical information in your initial enquiry.

David Gordon

David Gordon, your fitness and lifestyle coach
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